Who is the Declaration For?

Reading church marquees is an interesting experience for me. Why do we state what should be an expectation? I am especially drawn to marquees that make declarations: “Welcoming”, “Embracing Diversity”, “Loving All God’s People”, and “Open to All”.  Read some church marquees the next time you are driving around. And as you do, ask yourself the following question; are these declarations of the Church’s characteristics reminders for the church’s regular worshipers or possibly declarations to the new comer in case they experience something contrary to the marquee.  

Bottom-line: Our behaviors and actions speak for themselves.  In God's house people should expect and experience the above declarations.  Therefore, who is the declaration for?